World travel and tourism marketing

Major: MARKETING IN TRAVEL & TOURISM

Level of training: Vocational degree

Form of training: Full time

Candidates: High-school graduates or equivalent

Training time: Two years

Employment opportunities after graduation: Graduates of Marketing for Travel & Tourism can work

At service corporation, commerce, tourism and other economic and social businesses.
As a employee in sales, public relation, customer care service and advertisements

Training objectives:

Knowledge: Graduates of Marketing for Travel & Tourism course can:

Forming students with knowledge of movement patterns of tourism.
Building strategic goals of tourism marketing
Knowing procedures of planning tour programs, promotions, advertisements and brand marketing
Being able to recognize impacts of markets in marketing programs of tour companies.
Forecasting customers’ reaction to the selection of tour products
Overview of Sales and Marketing in Hospitality
Recognizing and segmenting target markets

Skills: Graduates know how to

Building short-term and long-term marketing plan
Implementing programs & campaigns: Media, Public Relations, Advertisements, Promotions and Brand Marketing
Organizing and implementing marketing activities for businesses
Conducting marketing and sales techniques
Applying science and technology in tourism marketing
Knowing how to use popular marketing tools

Curriculum

General subjects

Specialized subjects and modules

Overview of Sales and Marketing in Hospitality
Student in Class English for Customer care
Business Transactions
English for Tourism & Hospitality
Customers’ behaviors
English for Customer care
Sales & Marketing department at hotels
Pricing Strategies
Marketing Planning Process
Marketing & Communications
English for Copywriting
Sales Training
English for direct Sales
Sales – Market Segmentation
English for Telesales
Internship

Other Programs