World travel and tourism marketing

World travel and tourism marketing

Major: MARKETING IN TRAVEL & TOURISM

Level of training: Vocational degree

Form of training:  Full time

Candidates: High-school graduates or equivalent

Training time: Two years

Employment opportunities after graduation: Graduates of Marketing for Travel & Tourism can work

  •  At service corporation, commerce, tourism and other economic and social businesses.
  •  As a employee in sales, public relation, customer care service and advertisements

Training objectives:

Knowledge: Graduates of Marketing for Travel & Tourism course can:

  • Forming students with knowledge of movement patterns of tourism.
  • Building strategic goals of tourism marketing
  • Knowing procedures of planning tour programs, promotions, advertisements and brand marketing
  • Being able to recognize impacts of markets in marketing programs of tour companies.
  • Forecasting customers’ reaction to the selection of tour products
    Overview of Sales and Marketing in Hospitality

    Overview of Sales and Marketing in Hospitality

  • Recognizing and segmenting target markets

Skills: Graduates know how to

  • Building short-term and long-term marketing plan
  • Implementing programs & campaigns: Media, Public Relations, Advertisements, Promotions and Brand Marketing
  • Organizing and implementing marketing activities for businesses
  • Conducting marketing and sales techniques
  • Applying science and technology in tourism marketing
  • Knowing how to use popular marketing tools

Curriculum

General subjects

  1. Politics
  2. Introduction to Laws
  3. Physical education
  4. Military education
  5. Introduction to Informatics
  6. Basic English

Specialized subjects and modules

  1. Overview of Sales and Marketing in Hospitality
    Student in Class English for Customer care

    Student in Class English for Customer care

  2. Business Transactions
  3. English for Tourism & Hospitality
  4. Customers’ behaviors
  5. English for Customer care
  6. Sales & Marketing department at hotels
  7. Pricing Strategies
  8. Marketing Planning Process
  9. Marketing & Communications
  10. English for Copywriting
  11. Sales Training
  12. English for direct Sales
  13. Sales – Market Segmentation
  14. English for Telesales
  15. Internship

Registration begins from January 01st to December 31st,2020

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