
World travel and tourism marketing
Major: MARKETING IN TRAVEL & TOURISM
Level of training: Vocational degree
Form of training: Full time
Candidates: High-school graduates or equivalent
Training time: Two years
Employment opportunities after graduation: Graduates of Marketing for Travel & Tourism can work
- At service corporation, commerce, tourism and other economic and social businesses.
- As a employee in sales, public relation, customer care service and advertisements
Training objectives:
Knowledge: Graduates of Marketing for Travel & Tourism course can:
- Forming students with knowledge of movement patterns of tourism.
- Building strategic goals of tourism marketing
- Knowing procedures of planning tour programs, promotions, advertisements and brand marketing
- Being able to recognize impacts of markets in marketing programs of tour companies.
- Forecasting customers’ reaction to the selection of tour products
Overview of Sales and Marketing in Hospitality
- Recognizing and segmenting target markets
Skills: Graduates know how to
- Building short-term and long-term marketing plan
- Implementing programs & campaigns: Media, Public Relations, Advertisements, Promotions and Brand Marketing
- Organizing and implementing marketing activities for businesses
- Conducting marketing and sales techniques
- Applying science and technology in tourism marketing
- Knowing how to use popular marketing tools
Curriculum
General subjects
- Politics
- Introduction to Laws
- Physical education
- Military education
- Introduction to Informatics
- Basic English
Specialized subjects and modules
- Overview of Sales and Marketing in Hospitality
Student in Class English for Customer care
- Business Transactions
- English for Tourism & Hospitality
- Customers’ behaviors
- English for Customer care
- Sales & Marketing department at hotels
- Pricing Strategies
- Marketing Planning Process
- Marketing & Communications
- English for Copywriting
- Sales Training
- English for direct Sales
- Sales – Market Segmentation
- English for Telesales
- Internship
Registration begins from January 01st to December 31st,2020
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